What is a Business Coach and Why Should You Work with One?

what is a business coach

In life and in business, we all encounter problems we don’t think we can solve.  In such situations, someone with more experience, knowledge, and tools can help you find a solution. This is what business coaches do.

What is a coach?

Most of us have a love-hate relationship with the coaches that made a real impact on our lives. My high school basketball coach, Jim Vegher, was a demanding son of a bitch, quick to criticize and difficult to please. He got more out of me than I thought possible and instilled in me disciplines and beliefs that I’ve benefited from ever since. He pushed, and he pushed, and he pushed until I thought I couldn’t take anymore. From him, I learned that if I wanted it bad enough and worked hard enough, I could do anything. Okay, almost anything – I could never dunk a basketball!

A coach is someone who has the skills to help you solve your problems and achieve your goals. Who is able to ask the right questions and give you the tools to keep you focused and on track.

In basketball, that meant my coach taught me the skills I needed to play the game and gave us the encouragement we needed to have fun and play as a team.

In life, that might mean your coach will expand your thinking, help you set goals, and hold you accountable to stay focused on your success.

For business, your coach may have the knowledge needed to help you market your product or hire and maintain your staff.

Why should I have a business coach?

Some think seeking help is a sign of weakness.  In today’s fast paced environment, it’s a strength.  We all have things in which we naturally excel and things at which we struggle – no highlight reel dunks for me. 

While Coach Vegher taught me I can do (almost) anything by working hard enough and long enough, he also taught me about the power of teamwork.  On his coaching staff, he had a strength and agility coach and a shooting coach, both of whom helped us improve in those areas of specialty.  During games, Coach Vegher put us in the best position to win. The best shooters shot, the best passers led the offense, the best defenders guarded, and the best cheerers, like me, sat on the bench and cheered!

So, what does all this mean for you?  You have your strengths in your personal life and professionally. When confronted with issues outside your areas of strength, you need to decide: is the time and effort I need to put in to gain the knowledge and skills needed to solve this problem worth it?

Click this picture to sign up to receive this handout on the Eight Spokes of a Well-Rounded Business.

Consider these reasons why a business coach may be right for you:

5 Reasons to Hire a Coach

  1. A coach can save you time and money through quicker problem solving.
  2. You will get tailored help for your specific needs and desires.
  3. A certified coach is trained to ask the right questions to clarify your problems, identify solutions, and commit to a course of action.
  4. Coaches will keep you accountable for the action steps needed to solve your problem.
  5. Hiring a coach can help bring your life or business to the next level.

There are coaches for just about any area of your life. There are life coaches, leadership coaches, parenting coaches, academic coaches, health and wellness coaches, and happiness coaches, to name just a few.

Why try to figure out everything on your own, when someone else has already been trained or gone through it?  Just like most athletes lean on the wisdom and experience of their coach to improve their game, you can too.   

If you are struggling with finding solutions to issues you are facing in your personal or professional life, the coaches at TIN would love to help.  Email us with an overview of the issue you face and one of our coaches will contact you for a free 30-minute consultation.

Stay in Touch

Subscribe to our monthly newsletter for more tips on how to confidently succeed in your business!