Four Ideas to Include in your Marketing Strategy

written by Chioma Udunwa

Are you still struggling with your marketing? These ideas will take your marketing strategy to a new high.

Put smart content all over your website.

Give them content that is specific to their industry, goals, or interests based on how they have interacted with your business before or by making assumptions about their role, company, or industry to give them a personalized experience. Little things like mentioning their industry or issues can have a big impact. With personalization, you can also suggest related content to spark a user’s interest, especially if you are keeping track of the content they have viewed.

Make your team contribute when making marketing decisions. 

Making marketing decisions is typically the responsibility of c-level executives or managers. However, it is important to understand that having team members who play a big role in building internal campaigns, analyzing the results of these campaigns, and contributing to making marketing decisions is very important.

Make use of social media marketing.

One of the best ways to connect with potential customers and reach out to them is through social media. When you use social media marketing, it’s important to make sure your content is interesting and relevant to your target audience. Also, you need to talk to your followers regularly on social media and be active there. If you can pull this off, you’ll be able to forge a solid bond with your audience, which will eventually result in more sales. 

Have a great opt-in offer.

An opt-in offer is a great way to get customers’ email addresses and build your email list, which will become part of your marketing strategy in the future. The placement of an opt-in offer on a website can have a significant influence on the number of users who sign up for the service.

As Warren Buffet famously said, “Risk comes from not knowing what you’re doing.” Invest in understanding your strategy so that you can continually optimize and refine it in order to make the most of your marketing efforts. As the marketing landscape continues to rapidly evolve, businesses should stay agile and take advantage of the constantly changing opportunities.

Need more help with your marketing strategy ideas? Click here to connect with Elaine.