4 Practical Ways to Improve your Public Relations Toolkit

Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout. PR may occur in the form of a company press releasenews conference, interviews with journalists, social media posting, or other venues.

We invited some of our coaches to share their resources and where they’ve learned their knowledge of PR.

Turn to a Guide 

Annalise Evenson recommended Dorie Clark as a great resource. Firstly, Dorie’s book Stand Out was named the #1 Leadership Book of the Year by Inc. magazine. Secondly, Dorie has a lot of online tools and helps business owners invest in others in the long term. Here’s access to a number of blogs. Dorie has written about promoting yourself with authority and authentically. Lots of gold nuggets to find with her!

Create Media Easily

Neha Govil, a Leadership Coach,  loves using Canva.com to design and schedule her social media posts. Are you using Canva.com? Generally Canva is a free online design and publishing tool. Their mission is to empower everyone in the world to design anything and publish anywhere. Sign up for a free account today and try it out.

Use Storytelling as a Tool

Tom Duenow, Co-Founder of Transitions in Nature,  likes to define PR as defining who you are and what you stand for.  He recommends this article on guidance on living your core values when it comes to PR. The Forbes article does a great job on reminding us that PR is about storytelling. In addition the author shares that you CAN do PR without all the freebies, jingles and other parts that might annoy you! Robert Wynne does a great job of outlining a list of tools you can use start your own PR campaign. Be sure to check out the conducting market research and pitches.

Learn from Experts in the Field

Pat Koppa, a Business Consulting and Health Coach,  shared a workshop from the Institute for Public Strategies called  “Media Advocacy Workshop” . It’s a 4-hour, interactive virtual training session. The full day workshop is led by media experts with decades of experience generating print, broadcast and online news. In the workshop, they define “What Media Advocacy Is and Isn’t”. They also define how to “Engage with the Modern Newsroom” including working with Twitter, bloggers, podcasts and how to do your own pitches. 

Where do you turn to for support and knowledge on PR pitches and campaigns? Transitions in Nature has some amazing coaches who can consult and help elevate your business. Connect to Elaine today and see what custom solutions are possible!